Built for real-world dogs - on the road, in the home, and in the field. Documented through professional working dog photography. Brought to life through quality clothing and merchandise.
Just a heads up.....
Please anticipate a 5-7 day production time prior to shipping. Stay up to date with live shipping updates via the Shop app on your cellular device.
This initial drop does NOT include our full catalog. The first wave includes all pieces that have been tried and true the last few months. There will be periodic new releases which will be advertised via email, Instagram, Tik Tok and soon, Facebook. Merchandise's release will be announced after samples are verified. Make sure to subscribe via email to stay in touch and stay part of the Underground family.
Capturing the moment
Shaped by our background in working dogs, our work centers on capturing their presence and their purpose.
Showcasing the underdog
Future releases will reflect the versatility and capability of bulldog-type dogs across work, sport, and daily life.